RBS 6 Nations - #SeeBeyond Rugby

BRIEF

Use the RBS 6 Nations as a platform to demonstrate to the rugby-loving C-Suite audience how Accenture’s powerful data analytics unlock empowering information and help you ‘See Beyond’ the obvious.

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SOLUTION

The Accenture 6 Nations Analysis Team featured former Italy coach Nick Mallett – a man famous for his analytical approach to the game – a crack squad of Accenture’s leading data technicians, and Synergy’s own ‘SynergyLive’ real-time studio, featuring rugby journalists, infographic specialists and social media publishers. Across the 6 Nations tournament 85 ‘data stories’ were created and published live across social media, giving an in-depth analysis of the big moments in and around every game.

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RESULTS

The real-time data content delivered an average engagement of 5%, compared to an industry-standard benchmark of 2% for branded social content.

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