Ryder Cup 2014

BRIEF

Use The Ryder Cup to bring to life the brand’s ‘World Class As Standard’ positioning for their C-Suite audience.

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SOLUTION

A series of high-quality films featuring former Ryder Cup captains Curtis Strange and Sam Torrance providing compelling insider insights into the event, on themes including preparation, decision-making and execution. The films were amplified by media outreach targeting C-Suite and golf media.

RESULTS

Over 80 pieces of coverage in target media across Europe and the US.

Sky Sports built the content into their Ryder Cup coverage, making it available to view on demand.