Rugby World Cup 2015


Create newsworthy ideas and surprising content to deliver MasterCard’s ‘Priceless’ positioning and extend the media reach of the MasterCard Rugby World Cup Worldwide Partnership.



Working with the raft of World Class ambassadors, we set about creating Priceless moments for fans globally. Rugby superstar Dan Carter took a kick over the biggest rugby posts in England, Tower Bridge, to launch the campaign. Other highlights saw Sébastien Chabal surprising Parisians at the Eiffel Tower, Martin ‘2003’ Johnson’s April Fools film, and a Haka Flashmob in Covent Garden featuring the late, great Jonah Lomu.


Our launch shot of Dan Carter became one of the most iconic images of Rugby World Cup 2015, being used in the ATL campaign, and the video content taking centre stage on the big screens inside stadia – reaching over 2 million fans. Over 500 pieces of media coverage landed in more than 100 countries, across six continents. Jonah Lomu’s haka in Covent Garden itself generated over 5 million organic views and counting.