Mitsubishi Motors - Intelligent Motion

BRIEF

Impactfully launch Mitsubishi Motors as England Rugby’s Official Performance Partner while increasing customers understanding of the brand’s ‘Intelligent Motion’ philosophy.

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SOLUTION

We performance-tested England Rugby Captain, Dylan Hartley and fellow teammates, Jonny May and Alex Goode against ‘England’s biggest fan’ at the MIRA Transport Technology Centre. Combining the intelligent thinking of rugby with the brand’s heritage in innovation, the England Internationals put their skills to the test through a series of intuitive challenges up against a 45mph wind turbine.

RESULTS

Our activity provided the creative platform for iconic launch imagery, a unique story that rugby, consumer and automotive media wanted to tell, along with a rich variety of social content for fans to share throughout the Autumn Internationals.

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