Honesty Bar

BRIEF

Guinness have a long association and history with rugby. As the peak in the annual rugby calendar in the UK, the RBS 6 Nations presented the brand with an opportunity to reach rugby fans attending the games at Twickenham in a unique way.

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SOLUTION

Bringing to life their “Made of More” campaign, our Honesty Bar trusted rugby fans to pay the correct amount for their pints, speeding up the entire process of getting a Guinness from the bar on a match day.

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RESULTS

Over 2 matchday events at Twickenham, the Honesty Bar sold 5,000 pints of Guinness, making a small surplus. Turns out rugby fans really are Made of More!

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