


Synergy has worked with Ballantine’s since 2007 on consulting, PR, guest management and activation projects. The initial focus was to support their golf properties including the Ballantine’s Championship (Korea) and Scottish Open, as well as top-ranked player, Graeme McDowell. More recently, our remit has grown to include the creation and activation of consumer experiences and PR events for guests from Ballantine’s international markets.
To find out more about what we do for Ballantine's, have a look at our case studies.

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...
Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

