


Synergy has partnered with the Chivas Regal brand for nearly 10 years. In that time we have consulted on, developed and activated a range of projects across the portfolio, from The Chivas Life Series to the launch of Chivas Regal 25. As a global icon in the Pernod Ricard ‘house of brands’ our work is international and we have delivered guest and consumer experiences and PR around the world.
To find out more about what we do for Chivas, have a look at our case studies.

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...
Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

