In 2009 Synergy was appointed by Betfair – the world’s biggest betting community – to activate the brand's partnership with the England and Wales Cricket Board (ECB) around the Ashes Test Series. Since then we have helped Betfair develop their international football sponsorship strategy, and negotiating customised partnerships with FC Barcelona and Manchester United, which were unveiled in time for the start of the 2009/10 football season.

For 2011-12, Synergy are working with Betfair’s UK and International teams to help develop their international sports marketing strategy, and to activate Betfair’s Manchester United partnership across experiential, PR and digital channels.

To find out more about what we do for Betfair, have a look at our case studies.