


Synergy has worked with Coca-Cola since 1996, when we were appointed to look after the company’s sponsorship of EURO '96. Since then, we have consulted on, negotiated, managed and activated multiple sponsorship assets, for a wide variety of The Coca-Cola Company’s brands, including Coca-Cola, Coke Zero, Powerade, Glacéau Vitamin Water, Lilt, and Sprite.
Working with Coca-Cola in GB, Europe and Atlanta, Synergy has guided the development and delivery of sponsorship properties from Jessica Ennis, Wayne Rooney, The Football League, UEFA European Championships, FIFA World Cup and the Olympic Games.
To find out more about what we do for Coca-Cola, have a look at our case studies.

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...
Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

