Powerade has retained Synergy as its sponsorship consultancy since the brand launched in the UK in 2001. Synergy partners with the brand on its asset strategy and provides long-term strategic thinking on how to successfully integrate sponsorships within marketing campaigns in order to deliver against business objectives. As a global Olympic partner, London 2012 and Team GB are key assets for the brand’s marketing strategy.
To find out more about what we do for Powerade, have a look at our case studies.
Our Work
Powerade
Blog
What We Do...Marketing with Balls
By Donald | May 21st, 2012 | Betfair, marketing, Sky Sports, boxing, QR code, Prizefighter, Eamonn O'Kane, Matchroom, King's Hall, Belfast, Northern Ireland, UnderwearIn February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...
The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince CharlesOver the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESAIn this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
How To Find Us
What We Do
Our Work
- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Awards
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
- Ballantine's Championship
- Betfair
- Betfair Beach Volleyball
- Betfair Cricket
- Betfair Football Strategy
- Betfair Get Behind United – A World Football First
- Betfair Penalty Champions
- Betfair presents...MULive
- Betfair World Cup
- Betfair’s Big Match – Kettering Town FC
- BMW
- British Airways and London 2012
- British Airways Great Britons
- British Airways with Taste of London
- Bupa
- Bupa - Great North Run
- Cannes Film Festival and Paris Lacroix Experience
- Chivas
- Chivas 25 Year Old Launch
- Chivas in Cannes
- Chivas Life Series
- Chivas Snow Golf Championship
- Coca-Cola
- Coca-Cola and the Olympic Games
- Coca-Cola Football League
- Coca-Cola Play Offs 2010
- Glenlivet
- Guinness
- Guinness 'Bring It To Life' Fan Match Experience
- Guinness 'Bring it to Life' Rugby Campaign
- Guinness Club Together
- Guinness Honesty Bar
- Guinness International Rugby
- Guinness Premiership
- Jameson
- Jameson Empire Awards
- Jameson Empire Done in 60 Seconds
- Jameson Movie Mania Tour
- MINI
- NFL - New Orleans Saints vs San Diego Chargers
- NFL - Tampa Bay Buccaneers vs New England Patriots
- Olympic Torch Relay
- Philips
- Powerade
- Powerade and Beijing 2008
- Powerade and London 2012
- Powerade and Rugby
- Powerade and The Great Event Series
- RBS
- RBS 6 Nations
- RBS and Sachin Tendulkar
- RBS Formula 1
- RBS Golf
- RBS RugbyForce
- RBS supporting Set4Sport
- RBS Tennis
- Royal Salute
- Royal Salute - Sentebale Polo Cup
- Schweppes
- Schweppes Abbey Well
- SSE
- Wilkinson Sword
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London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837
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