Synergy has worked with MINI since 2010 as part of BMW’s sponsorship of the London 2012 Olympic Games and Paralympic Games. Synergy’s role with the MINI brand is to consult on the strategy and activation of the partnership in conjunction with the interagency team to support the MINI London 2012 marketing plans.
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MINI
Blog
Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, GratitudeIn her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...
How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, FollowersOn a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...
Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWFby Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...
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