


Synergy has worked with MINI since 2010 as part of BMW’s sponsorship of the London 2012 Olympic Games and Paralympic Games. Synergy’s role with the MINI brand is to consult on the strategy and activation of the partnership in conjunction with the interagency team to support the MINI London 2012 marketing plans.

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...
Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

