Using Ask.com’s sponsorship of the England Cricket Team, Synergy Experiential created a series of live events to build empathy for Ask.com among UK urbanites by presenting England’s Ashes heroes in a radically different way: as the urbanites they are, in the places where they’d choose to eat, drink and be seen - like the target audience.

No stuffy shirts and speeches. No formality. No tradition. Instead, Synergy created four live and exclusive events in cool venues in London, Birmingham, Leeds and Manchester, giving urbanites the chance to mingle and chat off the record with the players.

An integrated online and offline campaign, timed to coincide with big matches, drove awareness of the events, which were over-subscribed by 6:1. They became big news stories in their own right, and were owned and filmed by Ask.com to create unique content for a specially-created microsite.


Related Links

Watch video

Our Work

Ask.com ‘Inside Cricket’





















Blog

Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, Gratitude

In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...

0 comments

How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, Followers

On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...

0 comments

Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWF

by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...

0 comments

Synergy

How To Find Us


Our Work
Engine Group Office
Synergy
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837

hello@synergy-sponsorship.com
www.synergy-sponsorship.com

 Find us on Google maps