Digital

Our agency was founded in 1984 on the principle of innovation, and today this ethos remains at the heart of everything we do. Digital is at the core of our business and we have pioneered the integration of digital into sponsorship, starting with our first digital campaign for a client way back in 1997.

Naturally, our digital capability includes social media, which has revolutionised the sponsors’ digital toolkit and ability to target and engage consumers. Synergy specialises in developing social media strategies for our clients, working with our Engine partners WCRS&Co and Jam to develop integrated solutions. Our experience ranges from the world’s first webcast tournament draw to an online hunt for F1 driver Nico Rosberg’s ‘lost’ motor- racing helmet in Brazil!

Our digital offering includes:

• Digital sponsorship strategy
• Social media: buzz monitoring, blogger outreach and tools for activation
• Mobile: location-based engagement utilising technologies – App development, QR Codes, RFID and Augmented Reality
• Content: planning, architecture and delivery
• Digital experiences: out-of-home, experiential and in-stadia fan engagement
• Search marketing strategy
• Social gaming

For an introductory conversation on any of these services, please contact Dominic Curran on +44 (0) 203 128 6800 or email dominic.curran@synergy-sponsorship.com.

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