Consultancy

The Synergy Consulting Practice advises brands how they can best use sponsorship to deliver their strategic, marketing and business objectives.

Using a collection of proprietary tools, techniques, frameworks and processes, we help our clients solve the big strategic questions around sponsorship including:

• Strategy Development: How should sponsorship be used to land the brand message and engage with the audience? What are the most efficient platforms and territories, and what criteria should be used when evaluating potential assets?
• Asset Modelling & Identification: We start with the strategy and then use an analytical model to identify the best combination of assets to deliver that strategy. The evaluation includes both ‘off-the-shelf’ as well as bespoke/‘self-created’ solutions.
• Investment Case: We calculate the value of sponsorship assets by constructing a model which connects the rights and activation activity to a brand’s financial performance. With a clear view of the value at stake, we can ensure that sponsors are paying the right price.
• Contract Negotiation: Synergy never sells rights or represents rights holders – we always sit on the brand’s side of the negotiating table. We use our deep industry knowledge and experience to ensure our clients get the best deal.
• Activation Planning: Using proprietary frameworks we create activation plans which ensure brands use the shared passions that sponsorships create to play a meaningful role in their audiences’ lives.
• Measurement: Our proprietary measurement tools enable our clients to make better sponsorship decisions and understand what it takes to deliver tangible business value.

To discuss how Synergy can help your business create a winning sponsorship strategy, please contact Carsten Thode on +44 (0) 203 128 6800 or email hello@synergy-sponsorship.com.

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