Work

Master Your Dreams

BRIEF

Build awareness of Standard Life and increase understanding of what the brand represents whilst highlighting the shared values of the association between Standard Life and Andy Murray: a commitment to excellence and to advancing ambition.

SOLUTION

This year, Standard Life’s partnership with Tennis World Number 2 Andy Murray tells the story of advancing ambition and commitment to excellence as part of the ‘Master Your Dreams’ campaign, created by Synergy.
Using the exclusive access Standard Life have to Andy Murray, we are creating a series of short films focusing on Andy’s ambition, dedication and passion to succeed, entitled “Master Your Dreams”. In addition to this, the “When Andy Met” supplementary content shows Andy Murray meeting other sporting heroes who have Mastered Their Dreams, to talk sports, performance and the pursuit of their remaining goals and dreams.

RESULTS

The series is still ongoing, but to date the films have collectively amassed over 6 million views across YouTube, Facebook and Twitter.