Will Rugby World Cup 2015 Be Rugby’s Perfect Moment?

With almost one year to go to Rugby World Cup 2015, Synergy assembled an expert panel, in front of an invited audience in stunning surroundings at the top of The Shard, to discuss and debate key issues around rugby’s biggest tournament.

Shard panel

With the iconic Rugby World Cup trophy itself for company, the panel, moderated by BBC rugby commentator Andrew Cotter, featured: Brett Gosper, CEO of the IRB; Stephen Jones, Sunday Times Rugby Correspondent; Damian Hopley, CEO of the Rugby Players’ Association; Rose Beaumont, Senior Vice President and Group Head of Communications of RWC Worldwide Partner MasterCard; and Tim Crow, CEO of Synergy.

Shard 6

The panel and the stunning setting created an occasion to remember, as the debate ranged across an array of fascinating themes, including...

- The panellists' predictions for how RWC 2015 will play out on and off the field

- The IRB’s strategy for growing rugby globally

- The complementary roles of Rugby Sevens and of the 15-a-side game

- The relationship between today's professional rugby players and the media

- The need to re-structure the global rugby calendar

- The appeal of rugby for MasterCard

- Sponsorship at the first Rugby World Cup in 1987, when the sponsors were announced the day before the tournament and the media gift was a paper zip-up jacket!

For all this and more, check out our highlights film of the event below: