Synergy wins Silver in Marketing’s Agency of the Year
December 9th, 2008
Synergy comment on Hamilton’s rise to superstardom
November 24th, 2008
Is legislation protecting sponsors’ rights for London 2012 too strict?
October 1st, 2008
The Chartered Institute of Marketing has claimed that restricting the use of certain terms to sponsors aline in marketing activity run around the Olympics in 2012 is ‘unreasonable’.
Click here to read the full article, courtesy of Marketing.
Chartered Institute Marketing hits out at 2012 rules
September 23rd, 2008
UK legislation protecting Olympic sponsors from ambush marketing has been condemned as ‘restrictive and unreasonable’ by the Chartered Institute of Marketing (CIM).
It claims businesses will struggle to benefit from London 2012, as regulations reserve certain terms for sponsor use.
Click here to read the full article, courtesy of Brand Republic.
No logo – mid-tier properties lose out
September 12th, 2008
Mid-tier British sporting events are becoming “price-takers rather than price-setters” in an oversupplied market, according to Tim Crow, CEO of Synergy Sponsorship.
Click here to read the full article, courtesy of sportbusiness.com.
Women rule Olympic-based web searches
September 12th, 2008
Last week, the synergy-sponsorship.com blog published internet research by Hitwise, which used Olympic-themed search terms in a number of countries to arrive at data on the most searched for athletes in the Olympics category.
Click here to read the full article, courtesy of sportbusiness.com.
Non-Olympic sports lose out on major sponsorship
September 4th, 2008
Interest in the Olympics is preventing events such as the Derby and Cowes Week from securing sponsors. It is understood that a number of key sporting events are struggling to find brands to take up sponsorship opportunities.
Click here to read the full article , courtesy of Marketing Week.
Jowell rejects athlete cash fears
August 22nd, 2008
The government has rejected claims it will not be able to raise enough cash from private firms to fund Britain’s 2012 Olympic athletes.
Olympics Minister Tessa Jowell has said she is “confident” the £79m needed to plug a funding gap will be found.
But there are fears the credit crunch and more attractive sponsorship options - such as backing individual athletes - will deter many firms.
And one sponsorship consultant dubbed the government’s plans “confused”.
Click here to read the full article, courtesy of BBC News.
Will the government have problems raising money from private companies for London 2012 athletes?
August 22nd, 2008
Sarah Montague: “The government for 2012 still needs to raise £79 million from private companies to sponsor British athletes for the Olympics in 2012. Now you wouldn’t think it would be hard given how well the British Team have done in Beijing. But there have been problems raising money because, under current rules, whilst the headline sponsors of the whole Games get loads of publicity, the sponsors of teams and individuals don’t.”
Click here to listen to Tim Crow’s response, courtesy of BBC Radio 4 - Today Programme.
Reviewing the Beijing Olympics 2008 marketing campaigns
August 21st, 2008
Two paradoxes are central to the unique commercial value of all Olympics, but especially Beijing 2008. The first is that the outwardly non-commercial Olympic brand essence is in fact highly commercial territory, being enormously emotive. The second is that while the Olympics is overtly global, it’s also, for the host country, an intensely national experience.
Click here to read the full article, courtesy of Media.
Find us on Google maps