Synergy is the global sponsorship agency for the RBS Group. Since our initial appointment in 2003, we have worked with them on all the major sponsorship assets in their portfolio including the RBS 6 Nations, Andy Murray, Sachin Tendulkar, WilliamsF1, Sir Jackie Stewart, Jack Nicklaus and the USGA.

Synergy has advised RBS on all aspects of their sponsorship programme from strategy through communications and activation. This has been particularly important as RBS continue to reshape their approach to sponsorship to reflect the way the bank is changing. This new approach has given rise to mould-breaking programmes like RBS RugbyForce, Set4Sport, clubgolf and The First Tee which focus on making a real contribution to the communities in which they operate.

 

To find out more about what we do for RBS, have a look at our case studies.