


Synergy is the global sponsorship agency for the RBS Group. Since our initial appointment in 2003, we have worked with them on all the major sponsorship assets in their portfolio including the RBS 6 Nations, Andy Murray, Sachin Tendulkar, WilliamsF1, Sir Jackie Stewart, Jack Nicklaus and the USGA.
Synergy has advised RBS on all aspects of their sponsorship programme from strategy through communications and activation. This has been particularly important as RBS continue to reshape their approach to sponsorship to reflect the way the bank is changing. This new approach has given rise to mould-breaking programmes like RBS RugbyForce, Set4Sport, clubgolf and The First Tee which focus on making a real contribution to the communities in which they operate.
To find out more about what we do for RBS, have a look at our case studies.

He has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an...
For many of Britain's sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the...
Unless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...

