Synergy has worked with Ballantine’s since 2007 on consulting, PR, guest management and activation projects. The initial focus was to support their golf properties including the Ballantine’s Championship (Korea) and Scottish Open, as well as top-ranked player, Graeme McDowell. More recently, our remit has grown to include the creation and activation of consumer experiences and PR events for guests from Ballantine’s international markets.

To find out more about what we do for Ballantine's, have a look at our case studies.



Case Studies

Ballantine's





















Blog

Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, Gratitude

In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...

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How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, Followers

On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...

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Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWF

by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...

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