Synergy began work with The Glenlivet - the world’s second favourite single malt Scotch whisky - on brand's guest management programmes in 2010. The relationship has developed to include consulting, concept development and activation on internal and consumer events around the globe.

To find out more about what we do for The Glenlivet, have a look at our case studies.


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Blog

What We Do...Marketing with Balls
By Donald | May 21st, 2012 | Betfair, marketing, Sky Sports, boxing, QR code, Prizefighter, Eamonn O'Kane, Matchroom, King's Hall, Belfast, Northern Ireland, Underwear

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...

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The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince Charles

Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...

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A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESA

In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

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