Synergy has worked with Sachin Tendulkar since he signed with RBS as a Global Ambassador in 2008. What began as a consultancy role has grown to include global PR and event management for Synergy.

In 2010, Synergy worked with RBS to create The Sachin Tendulkar Journey, a series of 21 iconic images across Sachin’s 21-year career.  The collection was displayed in public galleries in Mumbai and Delhi, with appearances by Sachin, managed by Synergy to create exclusive hospitality experiences for clients and RBS employees alike. We managed the local PR and event agencies to ensure that a consistent programme was delivered for RBS.

In the UK, Synergy has worked with RBS Group Businesses to create hospitality events around India’s Tour of England. In 2011, Synergy created unique content with Sachin ahead of the England v India Test Series. Our role included sourcing and briefing the production company, selecting the venue, briefing Sachin and his management and distributing the content around the world.