


Synergy has partnered with the Chivas Regal brand for nearly 10 years. In that time we have consulted on, developed and activated a range of projects across the portfolio, from The Chivas Life Series to the launch of Chivas Regal 25. As a global icon in the Pernod Ricard ‘house of brands’ our work is international and we have delivered guest and consumer experiences and PR around the world.
To find out more about what we do for Chivas, have a look at our case studies.

In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...
On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...
by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...

