In 2009 Synergy was appointed by Betfair – the world’s biggest betting community – to activate the brand's partnership with the England and Wales Cricket Board (ECB) around the Ashes Test Series. Since then we have helped Betfair develop their international football sponsorship strategy, and negotiating customised partnerships with FC Barcelona and Manchester United, which were unveiled in time for the start of the 2009/10 football season.
For 2011-12, Synergy are working with Betfair’s UK and International teams to help develop their international sports marketing strategy, and to activate Betfair’s Manchester United partnership across experiential, PR and digital channels.
To find out more about what we do for Betfair, have a look at our case studies.
Case Studies
Betfair
Blog
Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, GratitudeIn her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...
How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, FollowersOn a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...
Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWFby Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...
How To Find Us
What We Do
Our Work
- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
- Ballantine's Championship
- Betfair
- Betfair - VIP Experiences at Manchester United
- Betfair Beach Volleyball
- Betfair Cricket
- Betfair Football Strategy
- Betfair Penalty Champions
- Betfair presents...MULive
- Betfair World Cup
- Betfair World Matchplay Darts
- Betfair’s Big Match – Kettering Town FC
- BMW
- BMW - London 2012 Golden BMWs
- British Airways and London 2012
- British Airways Great Britons
- British Airways with Taste of London
- Bupa
- Bupa - Great North Run
- Cannes Film Festival and Paris Lacroix Experience
- Chivas
- Chivas 25 Year Old Launch
- Chivas in Cannes
- Chivas Life Series
- Chivas Snow Golf Championship
- Coca-Cola
- Coca-Cola and the Olympic Games
- Coca-Cola Football League
- Coca-Cola Play Offs 2010
- Glenlivet
- Guinness
- Guinness 'Bring It To Life' Fan Match Experience
- Guinness 'Bring it to Life' Rugby Campaign
- Guinness Club Together
- Guinness Honesty Bar
- Guinness International Rugby
- Guinness Premiership
- Jameson
- Jameson Empire Awards
- Jameson Empire Done in 60 Seconds
- Jameson Movie Mania Tour
- MINI
- NFL - New Orleans Saints vs San Diego Chargers
- NFL - Tampa Bay Buccaneers vs New England Patriots
- Olympic Torch Relay
- Philips
- Powerade
- Powerade - On Your Marks
- Powerade and Beijing 2008
- Powerade and London 2012
- Powerade and Rugby
- Powerade and The Great Event Series
- RBS
- RBS 6 Nations
- RBS and Sachin Tendulkar
- RBS Formula 1
- RBS Golf
- RBS Live Challenge
- RBS RugbyForce
- RBS supporting Set4Sport
- RBS Tennis
- Royal Salute
- Royal Salute - Diamond Jubilee Weekend
- Royal Salute - Sentebale Polo Cup
- Schweppes
- Schweppes Abbey Well
- Sky
- Sky Sports Scholarships
- Sky Sports Scholarships - Internal Communications
- Sky Sports Scholarships Week
- SSE
- SSE - Weymouth and Portland National Sailing Academy
- SSE Community Rugby
- Wilkinson Sword
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837
Find us on Google maps