In 2011, SSE (Scottish and Southern Energy), one of the UK’s leading energy providers, appointed Synergy to manage their National Community Partnership with the RFU from 2011-2013.
The brief will see Synergy create and implement a full strategic sponsorship campaign – including Digital consultancy, PR, event management and rights exploitation – to drive awareness of SSE as a valuable supporter of grassroots rugby in England. 2011 saw SSE launch its three-year partnership with the RFU with ambassadors, England international Tom Croft, former Rugby World Cup winner Danny Grewcock and former British & Irish Lion John Bentley.
Case Studies
SSE
Blog
The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince CharlesOver the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESAIn this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London MarathonThis month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...
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