Powerade has retained Synergy as its sponsorship consultancy since the brand launched in the UK in 2001. Synergy partners with the brand on its asset strategy and provides long-term strategic thinking on how to successfully integrate sponsorships within marketing campaigns in order to deliver against business objectives. As a global Olympic partner, London 2012 and Team GB are key assets for the brand’s marketing strategy.
To find out more about what we do for Powerade, have a look at our case studies.
Case Studies
Powerade
Blog
What next for David Beckham?
By Oli R | May 17th, 2013 | Football, The Times, David Beckham, Financial Times, RetirementHe has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an...
Betfair's Golden Cue
By Lewis Davey | May 10th, 2013 | Synergy, Public relations, Betfair, World Championship, Snooker, O'SullivanFor many of Britain's sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the...
The story behind Boris and the horse
By Jenny | May 8th, 2013 | Sponsorship, PR, London, Global Champions Tour, Boris, Show Jumping, Nick Skelton, Olympic ParkUnless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...
How To Find Us
What We Do
Our Work
- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
- Ballantine's Championship
- Betfair
- Betfair - VIP Experiences at Manchester United
- Betfair Beach Volleyball
- Betfair Cricket
- Betfair Football Strategy
- Betfair Penalty Champions
- Betfair presents...MULive
- Betfair World Cup
- Betfair World Matchplay Darts
- Betfair’s Big Match – Kettering Town FC
- BMW
- BMW - London 2012 Golden BMWs
- British Airways and London 2012
- British Airways Great Britons
- British Airways with Taste of London
- Bupa
- Bupa - Great North Run
- Cannes Film Festival and Paris Lacroix Experience
- Chivas
- Chivas 25 Year Old Launch
- Chivas in Cannes
- Chivas Life Series
- Chivas Snow Golf Championship
- Coca-Cola
- Coca-Cola and the Olympic Games
- Coca-Cola Football League
- Coca-Cola Play Offs 2010
- Glenlivet
- Guinness
- Guinness 'Bring It To Life' Fan Match Experience
- Guinness 'Bring it to Life' Rugby Campaign
- Guinness Club Together
- Guinness Honesty Bar
- Guinness International Rugby
- Guinness Premiership
- Jameson
- Jameson Empire Awards
- Jameson Empire Done in 60 Seconds
- Jameson Movie Mania Tour
- MINI
- NFL - New Orleans Saints vs San Diego Chargers
- NFL - Tampa Bay Buccaneers vs New England Patriots
- Olympic Torch Relay
- Philips
- Powerade
- Powerade - On Your Marks
- Powerade and Beijing 2008
- Powerade and London 2012
- Powerade and Rugby
- Powerade and The Great Event Series
- RBS
- RBS 6 Nations
- RBS and Sachin Tendulkar
- RBS Formula 1
- RBS Golf
- RBS Live Challenge
- RBS RugbyForce
- RBS supporting Set4Sport
- RBS Tennis
- Royal Salute
- Royal Salute - Diamond Jubilee Weekend
- Royal Salute - Sentebale Polo Cup
- Schweppes
- Schweppes Abbey Well
- Sky
- Sky Sports Scholarships
- Sky Sports Scholarships - Internal Communications
- Sky Sports Scholarships Week
- SSE
- SSE - Weymouth and Portland National Sailing Academy
- SSE Community Rugby
- Wilkinson Sword
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837
Find us on Google maps