Powerade has retained Synergy as its sponsorship consultancy since the brand launched in the UK in 2001. Synergy partners with the brand on its asset strategy and provides long-term strategic thinking on how to successfully integrate sponsorships within marketing campaigns in order to deliver against business objectives. As a global Olympic partner, London 2012 and Team GB are key assets for the brand’s marketing strategy.
To find out more about what we do for Powerade, have a look at our case studies.
Case Studies
Powerade
Blog
The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince CharlesOver the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESAIn this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London MarathonThis month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...
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What We Do
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- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Awards
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
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- Betfair
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- Betfair Cricket
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- Betfair Get Behind United – A World Football First
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- Betfair presents...MULive
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- British Airways Great Britons
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- Chivas
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- Coca-Cola
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- Powerade and Beijing 2008
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