2012 is the tenth year of RBS’s title sponsorship of the Six Nations, the premier rugby tournament in the Northern Hemisphere. Synergy has been the lead agency for RBS from the very beginning of this relationship.

The RBS 6 Nations Championship matches are played over a seven week period in February and March each year; however, RBS’s activation around the sponsorship begins with the launch of the Championship in January through to the extremely popular RBS RugbyForce weekend in June.

Synergy consults on the brand sponsorship strategy as well as creating and activating the Championship PR programme.  Synergy also manages the Championship press office - proactively creating news stories that engage the media ; providing valuable assets such as the Championship launch, Media Guide and weekly stat bulletins as well as fielding media requests for player and ambassador interviews.

In 2011 the RBS 6 Nations Roadshow was launched to encourage business units to use the contractual assets to create their own events or add value to existing events.  Synergy worked closely with Coutts, GBM, Adam and Co, RBS Retail, Corporate and Ulster Bank on more than 44 events from January through to June.  The events were as diverse as client dinners for 20, staff events to arranging for the RBS 6 Nations Trophy to attend a Trade exhibition in Luxembourg.

Over the last three years, Synergy has also played a crucial role in developing the grassroots elements of RBS’s rugby sponsorship, managing the communications programme for RBS RugbyForce and the Daily Mail RBS Schools programme.



Case Studies















RBS 6 Nations







Blog

What next for David Beckham?
By Oli R | May 17th, 2013 | Football, The Times, David Beckham, Financial Times, Retirement

He has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an...

0 comments

Betfair's Golden Cue
By Lewis Davey | May 10th, 2013 | Synergy, Public relations, Betfair, World Championship, Snooker, O'Sullivan

For many of Britain's sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the...

0 comments

The story behind Boris and the horse
By Jenny | May 8th, 2013 | Sponsorship, PR, London, Global Champions Tour, Boris, Show Jumping, Nick Skelton, Olympic Park

Unless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...

0 comments

Synergy

How To Find Us


Our Work
Engine Group Office
Synergy
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837

hello@synergy-sponsorship.com
www.synergy-sponsorship.com

 Find us on Google maps