Synergy has worked with MINI since 2010 as part of BMW’s sponsorship of the London 2012 Olympic Games and Paralympic Games. Synergy’s role with the MINI brand is to consult on the strategy and activation of the partnership in conjunction with the interagency team to support the MINI London 2012 marketing plans.


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Blog

What next for David Beckham?
By Oli R | May 17th, 2013 | Football, The Times, David Beckham, Financial Times, Retirement

He has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an...

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Betfair's Golden Cue
By Lewis Davey | May 10th, 2013 | Synergy, Public relations, Betfair, World Championship, Snooker, O'Sullivan

For many of Britain's sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the...

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The story behind Boris and the horse
By Jenny | May 8th, 2013 | Sponsorship, PR, London, Global Champions Tour, Boris, Show Jumping, Nick Skelton, Olympic Park

Unless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...

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