For Schweppes Abbey Well – the Official Water of London 2012 – Synergy helped execute a partnership with The Swimming Trust, formed part of the cross-agency team delivering the 'Get Britain Sch…wimming' promotion, and were involved in the development of the brand’s planning for 2012.

As well as the complex task of integrating the London 2012 property into the brand launch in a natural and complementary way, Synergy Consulting was also tasked with helping Schweppes Abbey Well deliver on a positive contribution to the Games' legacy of getting more people active. This led to the brand's 'Get Britain Sch…wimming' promotion, which encouraged consumers to participate in an active lifestyle through a year-round free swim offer, via a simple bottle cap redemption mechanic. The campaign linked to a charitable contribution to The Swimming Trust, and has helped fund their grassroots programme, delivering over 29,000 hours of swimming coaching.