In their sixth and final year as title sponsor of the Football League, Coca-Cola sought to create a campaign that seeded and amplified the question, ‘What’s Your Celebration?’ amongst fans of those clubs battling for promotion.

Synergy led a cross agency team in the strategic planning, creative development and implementation of a campaign which allowed fans to celebrate their involvement in the Coca-Cola Play Offs by making them the stars.

Three 60 second TV adverts were created where fans and backroom staff demonstrated how they would celebrate should their team win promotion.  Each advert was aired live on Sky Sports, the Sky Pub Channel and the big screen at Wembley, in the vital minute before kick off.

Synergy was also responsible for the delivery of all matchday activity including ‘Coca-Cola Celebrations Zones’ at Wembley, stadium branding both internally and externally, pre-match in-stadia entertainment, post-match presentations, as well as overseeing the management of all ticket and hospitality packages allocated to Coca-Cola employees and guests.