As an Official Partner of the world famous Cannes Film Festival, Chivas Regal utilised the exclusive and prestigious event as a platform to deliver a premium hospitality programme offering guests a once in a lifetime, VIP Cannes experience.

Synergy has worked with Chivas Regal since 2010 to deliver ‘24 hours of Glamour in Cannes’ which offers 175 guests and journalists from over 20 global markets an abundance of unique and glamorous experiences. In 2012 these included a walk down the prestigious Red Carpet, attending a film premiere, being 'wined and dined' at a selection of top restaurants and dancing with the stars at official after-parties.



Case Studies







Chivas in Cannes















Blog

Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, Gratitude

In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...

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How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, Followers

On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...

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Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWF

by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...

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