As an Official Partner of the world famous Cannes Film Festival, Chivas Regal utilised the exclusive and prestigious event as a platform to deliver a premium hospitality programme offering guests a once in a lifetime, VIP Cannes experience.

Synergy worked with Chivas Regal in both 2010 and 2011 to deliver ‘24 hours of Glamour in Cannes’ which offered 175 guests and journalists from over 20 global markets an abundance of unique and glamorous experiences. These included a walk down the prestigious Red Carpet, attending a film premiere, being 'wined and dined' at a selection of top restaurants and dancing with the stars at official after-parties.



Case Studies







Chivas in Cannes













Blog

Rugby's first interactive app launched for RBS 6 Nations
By Synergy | Feb 3rd, 2012

With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby. To read the article on Brand Republic, click here

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Does social media help or hurt football?
By David | Jan 27th, 2012

Footballers can talk directly to their fans through social media, but does this 140-character phenomenon help or hurt football? Jessica Enoch tells the Official Champions League Magazine that...

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Experiential Marketing in 2012: Trends, Tech and Trailblazers
By Lisa Parfitt | Jan 25th, 2012 | Olympics, London 2012, Sponsorship, Experiential marketing, Branded content, Olympic sponsorship, Twitter, Social Media, Synopsis

In a year of huge cultural, historical and sporting relevance, brands will be (and already are) fighting for ‘white space’ and unique ways to engage with the British public. During this very...

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