For the 2009/2010 GUINNESS PREMIERSHIP season, GUINNESS® tasked Synergy to create a brand experience for rugby fans, to support its newly launched ‘Bring it to Life’ brand positioning. This needed to enhance the match experience for fans at their seats.
Synergy negotiated a partnership between Sky Sports and GUINNESS giving fans the chance to listen to live Sky Sports commentary from Miles Harrison and the Sky Sports team during matches. Live commentary GUINNESS-branded radios were distributed to rugby fans at the grounds free of charge.
The radios proved extremely popular with fans who branded them ‘ahead of the game’ and enabled them to know the outcome of game-changing decisions from the Sky team before they reach the field.
The promotion was communicated through club via a personalised message.
With over 60,000 radios distributed across the season, GUINNESS has been able to enrich the experience for 1 in 3 attending rugby fans at their selected games.
Case Studies
Guinness 'Bring It To Life' Fan Match Experience
Blog
The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince CharlesOver the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESAIn this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London MarathonThis month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...
How To Find Us
What We Do
Our Work
- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Awards
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
- Ballantine's Championship
- Betfair
- Betfair Beach Volleyball
- Betfair Cricket
- Betfair Football Strategy
- Betfair Get Behind United – A World Football First
- Betfair Penalty Champions
- Betfair presents...MULive
- Betfair World Cup
- Betfair’s Big Match – Kettering Town FC
- BMW
- British Airways and London 2012
- British Airways Great Britons
- British Airways with Taste of London
- Bupa
- Bupa - Great North Run
- Cannes Film Festival and Paris Lacroix Experience
- Chivas
- Chivas 25 Year Old Launch
- Chivas in Cannes
- Chivas Life Series
- Chivas Snow Golf Championship
- Coca-Cola
- Coca-Cola and the Olympic Games
- Coca-Cola Football League
- Coca-Cola Play Offs 2010
- Glenlivet
- Guinness
- Guinness 'Bring It To Life' Fan Match Experience
- Guinness 'Bring it to Life' Rugby Campaign
- Guinness Club Together
- Guinness Honesty Bar
- Guinness International Rugby
- Guinness Premiership
- Jameson
- Jameson Empire Awards
- Jameson Empire Done in 60 Seconds
- Jameson Movie Mania Tour
- MINI
- NFL - New Orleans Saints vs San Diego Chargers
- NFL - Tampa Bay Buccaneers vs New England Patriots
- Olympic Torch Relay
- Philips
- Powerade
- Powerade and Beijing 2008
- Powerade and London 2012
- Powerade and Rugby
- Powerade and The Great Event Series
- RBS
- RBS 6 Nations
- RBS and Sachin Tendulkar
- RBS Formula 1
- RBS Golf
- RBS RugbyForce
- RBS supporting Set4Sport
- RBS Tennis
- Royal Salute
- Royal Salute - Sentebale Polo Cup
- Schweppes
- Schweppes Abbey Well
- SSE
- Wilkinson Sword
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837
Find us on Google maps