Ballantine’s, the world’s number two Scotch whisky, is title sponsor of the Ballantine’s Championship, representing Pernod Ricard’s largest-ever global sponsorship. Synergy has worked with the brand and communications teams on the sponsorship and PR strategy, both development and delivery, to help establish Ballantine’s as a credible global golf sponsor.

The Ballantine’s Championship is Asia’s fourth largest golf tournament and the biggest sporting event in Korea. Synergy supported the project team in Korea in March 2008 and April 2009, helping to manage the international PR campaign and coordinating the Ballantine’s global press office on-site at the tournament. The PR programme included inviting and hosting a selection of international media, working alongside the European and Asian Tours, the creation of Ballantine’s-led media stories and the co-ordination of all-star player appearances.

In 2009, as well as PR consultancy and activation, Synergy’s brief was extended to guest and event management which included the co-ordination of all international guests and assisting the production of five gala dinners for 800 guests.



Case Studies


Ballantine's Championship


















Blog

The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince Charles

Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...

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A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESA

In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

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Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London Marathon

This month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...

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