Synergy was appointed by BMW Group as its strategic sponsorship agency partner for the London 2012 Olympic Games and Paralympic Games in early 2010. Synergy’s role is to advise on the strategy and activation of the partnership, working closely with key stakeholders and interagency team to create high impact integrated campaigns across all business areas and marketing disciplines.
To find out more about what we do for BMW, have a look at our case studies.
Case Studies
BMW
Blog
What next for David Beckham?
By Oli R | May 17th, 2013 | Football, The Times, David Beckham, Financial Times, RetirementHe has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an...
Betfair's Golden Cue
By Lewis Davey | May 10th, 2013 | Synergy, Public relations, Betfair, World Championship, Snooker, O'SullivanFor many of Britain's sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the...
The story behind Boris and the horse
By Jenny | May 8th, 2013 | Sponsorship, PR, London, Global Champions Tour, Boris, Show Jumping, Nick Skelton, Olympic ParkUnless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...
How To Find Us
What We Do
Our Work
- Ask.com ‘Inside Cricket’
- Aviva Ocean Racing Communications
- Aviva Ocean Racing Online
- Ballantine's
- Ballantine's 12 'Art of BEYOND' concept bar
- Ballantine's Championship
- Betfair
- Betfair - VIP Experiences at Manchester United
- Betfair Beach Volleyball
- Betfair Cricket
- Betfair Football Strategy
- Betfair Penalty Champions
- Betfair presents...MULive
- Betfair World Cup
- Betfair World Matchplay Darts
- Betfair’s Big Match – Kettering Town FC
- BMW
- BMW - London 2012 Golden BMWs
- British Airways and London 2012
- British Airways Great Britons
- British Airways with Taste of London
- Bupa
- Bupa - Great North Run
- Cannes Film Festival and Paris Lacroix Experience
- Chivas
- Chivas 25 Year Old Launch
- Chivas in Cannes
- Chivas Life Series
- Chivas Snow Golf Championship
- Coca-Cola
- Coca-Cola and the Olympic Games
- Coca-Cola Football League
- Coca-Cola Play Offs 2010
- Glenlivet
- Guinness
- Guinness 'Bring It To Life' Fan Match Experience
- Guinness 'Bring it to Life' Rugby Campaign
- Guinness Club Together
- Guinness Honesty Bar
- Guinness International Rugby
- Guinness Premiership
- Jameson
- Jameson Empire Awards
- Jameson Empire Done in 60 Seconds
- Jameson Movie Mania Tour
- MINI
- NFL - New Orleans Saints vs San Diego Chargers
- NFL - Tampa Bay Buccaneers vs New England Patriots
- Olympic Torch Relay
- Philips
- Powerade
- Powerade - On Your Marks
- Powerade and Beijing 2008
- Powerade and London 2012
- Powerade and Rugby
- Powerade and The Great Event Series
- RBS
- RBS 6 Nations
- RBS and Sachin Tendulkar
- RBS Formula 1
- RBS Golf
- RBS Live Challenge
- RBS RugbyForce
- RBS supporting Set4Sport
- RBS Tennis
- Royal Salute
- Royal Salute - Diamond Jubilee Weekend
- Royal Salute - Sentebale Polo Cup
- Schweppes
- Schweppes Abbey Well
- Sky
- Sky Sports Scholarships
- Sky Sports Scholarships - Internal Communications
- Sky Sports Scholarships Week
- SSE
- SSE - Weymouth and Portland National Sailing Academy
- SSE Community Rugby
- Wilkinson Sword
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837
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