Want to meet Albus Dumbledore? Want to walk up the red carpet? As title sponsor of the Empire Film Awards, Jameson made such dreams come true for 70 guests from 13 global markets on the Jameson Movie Mania Tour – with Synergy’s help.

Over the course of the Jameson Empire Awards weekend, guests were guided through a behind-the -scenes tour, gaining them access to well-known film locations such as the geometric staircase featured in Sherlock Holmes and Harry Potter films. They even met the famous Professor and posed for photos with ‘Hugh Grant’ outside Bridget Jones’ renowned front door.

A customised Jameson iconic Routemaster bus ferried guests through London to another highlight – the International Final of Empire’s ‘Done in 60 Seconds’ Award, held at Club 24 in Soho.  Here, guests walked up the red carpet to awaiting paparazzi – just like true Hollywood movie stars.

As a trusted delivery partner to Jameson, Synergy created and managed the Movie Mania Tour weekend to the acclaim of all guests and media who experienced it.