As British Airways' retained sponsorship consultancy between 2004 and 2009, Synergy was privileged and proud to advise British Airways throughout its ultimately successful tender to LOCOG to become the Official Airline Partner of London 2012.

BA had supported the original London bid and was a natural partner for the Games, with a very real role to play in both flying the GB Olympic and Paralympic teams to Beijing and Vancouver, followed by welcoming the world to London when the global spotlight falls on the UK in 2012.

The resulting London 2012 partnership was announced in February 2008 and unveiled to BA’s staff first, with Synergy Experiential delivering Olympic-themed launch events at seven major BA staff operating centres across the UK.