The Chivas Snow Golf Championships, set in St Moritz, Switzerland, was created by Synergy as an international brand PR platform for the Scottish whisky brand, targeting 30+ ABC males and females.

Synergy Communications drove coverage in key markets across the globe and also contracted globally PR-able ambassadors (from high profile golfers to celebrities such as Zara Phillips), managed the event media office and created a mixture of communication tools that drove talkability via a mixture of exclusive branded content and specific targeted interviews.

The results – an ROI of 1:57 across the target media including a branded front cover of Business Life magazine.