Powerade, as the official hydration partner of the London 2012 Olympic and Paralympic Games, had the opportunity to access the Olympic Stadium in the run-up to the start of the Games. What better opportunity could we give consumers, than a chance to run their own 100m personal bests on the Olympic track before anyone else?

In order to create a fun and engaging competition Synergy came up with a promotion that combined ‘planking’ with the Olympics by asking consumers to submit photos of their ‘On Your Marks’ pose. They were then invited to submit their photos to the @poweradeGB Twitter account (the first Coca-Cola brand in the UK to be on Twitter) using the #onyourmarks hashtag.  Entries were judged by Powerade Ambassadors, Jessica Ennis and Derval O’Rourke and the winners invited to the Olympic Stadium on May 3rd.

@poweradeGB gained almost 6,000 followers in just 3 weeks and over 15,000 people engaged with the campaign.