


Synergy started working with Sky, an Engine client, in early 2011. Our services for Sky include campaign and IP consultancy, contract negotiation, evaluation, activation and delivery, athlete management and PR.
We have advised on a number of brand campaigns across Sky Sports and The Bigger Picture which include: Cycling, Sky Sports Living for Sport, Believe in Britain and Summer of Sport in HD. In 2011 Synergy created and launched the Sky Sports Scholarships programme which sees Sky supporting some of Britain and Ireland's most exciting athletes to help them fulfill their potential on the international stage and prepare them for life in the spotlight.
To find out more about what we do for Sky, have a look at our case studies.

In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...
On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...
by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...

