In 2007 Chivas Brothers relaunched their premium, luxury brand Chivas Regal 25 at one of the most glamorous events ever staged in New York.

Synergy developed and co-ordinated a world-class experiential hospitality programme for 450 international guests which reflected the “luxury, status, exuberance, legend, authenticity, class and glamour” of the brand.

The three-day experiential guest programme was designed to ‘bring New York to life’ and included a luxury cruise, private designer shopping at Henry Bendel, private art viewings and scenic helicopter tours.

Synergy’s attention to detail ensured that all aspects of the customer experience reflected Chivas Regal exuberant luxury.

The event was the biggest and most well-received event ever created within the Pernod Ricard group of brands, epitomising the values of one of their most prestigious products and emphasising top-class execution by a world-class consultancy.