Chivas Brothers appointed Synergy to create a global sponsorship programme based on the brand’s premium values which could reach specific audiences in global markets.

Synergy’s answer to the brief was The Chivas Life Series – a series of inspiring events in extraordinary places, such as Chivas Snow Golf in St Moritz and in Chile.

Over 40 Chivas markets took part in the programme.  Synergy not only created and managed these extraordinary events, we designed a tookit that enabled the markets to promote and publicise the brand’s involvement and to run their own regional initiatives.

Synergy continues to work with the Chivas brand on experiential events in Cannes and Paris, as well as specific brand launch events.