As the longest-serving TOP sponsor of the International Olympic Committee, the Olympic Games – and Coca-Cola’s activation thereof – forms a crucial pillar in the company’s long-term sponsorship strategy. Synergy continues to provide support to both Brand and Marketing Assets teams to help Coca-Cola GB maximise the impact of this iconic asset.

In Coke’s activation of the Beijing 2008 Olympic Games, Synergy managed all Games-related approvals, along with company and agency inductions into this multi-faceted asset, helping Coca-Cola to most effectively drive the Olympic Games IP through the line. As host nation of the London 2012 Olympic Games, the impetus to leverage London 2012 marks and designations before any other of The Coca-Cola Company’s other markets provided an additional challenge for Coca-Cola and Synergy, requiring ongoing liaison with the rights-holder and brand stakeholders.

Related projects have included Synergy’s input into Coca-Cola GB’s activation of the London 2012 Handover Party, commemorative Rankin-designed bottle, the Powerade InnerGear campaign and Schweppes Abbey Well’s free swim initiative.



Case Studies








Coca-Cola and the Olympic Games












Blog

The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince Charles

Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...

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A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESA

In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

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Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London Marathon

This month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...

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