As a sponsor of the Cannes Film festival, Chivas Regal wanted to use the event to launch its latest designer collaboration – a limited edition Chivas 12 Magnum designed by the celebrated French designer Christian Lacroix.
Synergy worked with Chivas Regal to deliver a bespoke Lacroix Experience for customers and media from over 18 key markets.
Firmly established for decades, the Lacroix name is synonymous with the pinnacle of French fashion, enabling Synergy to create a unique customer journey through superlative design features of the Capital and to experience first hand the creativity of a number of celebrated French designers, including, of course, the renowned Christian Lacroix.
Case Studies
Cannes Film Festival and Paris Lacroix Experience
Blog
Is sponsorship really all about 'gratitude'?
By Carsten | May 21st, 2013 | Sponsorship, Advertising, Consultancy, IEG 2013, GratitudeIn her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the...
How to buy friends and influence no one
By Rob Guppy | May 20th, 2013 | Sponsorship, Branded content, Brand marketing, Twitter, Social Media, brand communication, Participation, FollowersOn a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased...
Social development through football – a Brazilian perspective
By Tim | May 20th, 2013 | UNICEF, My Blood Is Red And Black, WWFby Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but...
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