


As a sponsor of the Cannes Film festival, Chivas Regal wanted to use the event to launch its latest designer collaboration – a limited edition Chivas 12 Magnum designed by the celebrated French designer Christian Lacroix.
Synergy worked with Chivas Regal to deliver a bespoke Lacroix Experience for customers and media from over 18 key markets.

Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
This month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...

