As a sponsor of the Cannes Film festival, Chivas Regal wanted to use the event to launch its latest designer collaboration – a limited edition Chivas 12 Magnum designed by the celebrated French designer Christian Lacroix.
Synergy worked with Chivas Regal to deliver a bespoke Lacroix Experience for customers and media from over 18 key markets.
Firmly established for decades, the Lacroix name is synonymous with the pinnacle of French fashion, enabling Synergy to create a unique customer journey through superlative design features of the Capital and to experience first hand the creativity of a number of celebrated French designers, including, of course, the renowned Christian Lacroix.
Case Studies
Cannes Film Festival and Paris Lacroix Experience
Blog
The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince CharlesOver the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...
A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESAIn this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...
Karen Earl Loves...
By Karen Earl | May 3rd, 2012 | Sponsorship consultants, The O2, Cricket, Synergy Loves, London MarathonThis month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few...
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- Ask.com ‘Inside Cricket’
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- Awards
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- Chivas 25 Year Old Launch
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