The age-old argument of “what is the country’s most honest sport?” was eventually settled at the Guinness Premiership Final 2008.

Working with Guinness on its rugby sponsorship, Synergy Communications designed the Guinness Honesty Bar. Designed to help eliminate queues so fans could focus their attention on the live match, the Guinness Honesty Bar entrusted rugby fans at Twickenham Stadium to deposit change in an ‘honesty-box’ before collecting their pints from the bar. Whilst this created an additional talking-point ahead of the Guinness Premiership Final, Synergy ensured further coverage was achieved by hooking Lawrence Dallaglio up to a lie-detector to face interrogation from journalists.

The Guinness Honesty Bar was such a success it was repeated at the London Double Header 2008 - this time with Harlequins and All Black player Nick Evans in the hot-seat.