As a global Olympic sponsor, Powerade is the Official Sports Drink of London 2012, and will play a critical role on the field, hydrating all competing Games athletes. Powerade's challenge was to bring to life its position as one of the critical technical sponsors of both Team GB and ParalympicsGB at London 2012 through relevant and engaging individual assets.
In 2009, Synergy worked with Powerade to sign Jessica Ennis as its brand ambassador and natural link to Team GB and the Olympic Games. Since then, Synergy has continued to work with the brand to integrate Jessica into multiple IMC campaigns, including the launches of both Powerade ION4 and Powerade Zero, with her image used across TV, outdoor media and Powerade packaging.
Synergy also consulted Powerade on its signing of Paralympic World Champion and Marathon world record holder, Richard Whitehead. Richard has been instrumental in Powerade's communication campaigns linking to its key supplier status to both the Paralympic World Cup and ParalympicsGB at London 2012, again encompassing TV, outdoor and digital executions.
This successful template that has since been replicated by other Powerade markets, including France and Spain, who have signed deals with Teddy Riner and Javier Gomez, Judo and Triathlon world champions respectively.
The Drum covers a report by Brandwatch into social media activity around the Ryder Cup, which finds that Synergy client BMW was the most mentioned Ryder Cup sponsor. Click here for the article.
With almost one year to go to Rugby World Cup 2015, Synergy assembled an expert panel, in front of an invited audience in stunning surroundings at the top of The Shard, to discuss and debate key...
RasenBallsport Leipzig may translate to ‘lawn ball sport’, but once you factor in their club crest (shown below), stadium (Red Bull Arena), and owners (Red Bull GmbH), it is quickly apparent...