September 08th, 2016 - Synergy
"If the Paralympics came before the Olympics, there would be more of a marketing focus"
Olympics - Paralympics - Synergy Press - 0 COMMENTS
September 01st, 2016 - Luke Bliss
"Aluko’s unique position as a role-model to women and girls alike takes Under Armour in to a space where they can truly connect with consumers"
Apparel - Brand Ambassadors - Communications - Football - Innovation - Women's Sport - 0 COMMENTS
August 31st, 2016 - James Saker
[...] in a first for both Canterbury and England Rugby, Synergy hosted a multi-camera Facebook LIVE broadcast treating viewers to an exclusive behind-the-scenes look at the kit [...]
Apparel - Digital - Rugby - 0 COMMENTS
August 19th, 2016 - Synergy
"Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger and growing"
Entertainment - Innovation - Music - 2 COMMENTS
August 19th, 2016 - Steve Spencer
[...] An announcement under the hashtag #Pogback at 12.30am signalled Paul Pogba’s return to Manchester United after four years at Juventus [...]
Football - Innovation - Rightsholders - 0 COMMENTS
August 18th, 2016 - Jack Ibbetson
[...] the International Olympic Committee (IOC) announced that climbing is to be one of five new sports added to the Olympic programme in Tokyo 2020 [...]
Climbing - Innovation - Olympics - 0 COMMENTS
August 18th, 2016 - Jonathan Izzard
[...] While sponsorship is never an exact science, Synergy’s PeRiodic Table is an interactive graphic that allows you to explore a little more about each of the brands that are part of the Games [...]
Consultancy - Olympics - 0 COMMENTS
August 18th, 2016 - Tom Gladstone
[...] brands and potential sponsors eyes should now be on the opportunity to sponsor UEFA EURO 2020 [...]
Football - 0 COMMENTS
July 21st, 2016 - Arnon Woolfson
[...] a piece of music driving a TV ad is not enough to be considered a ‘music strategy’ [...]
Entertainment - Innovation - Music - 0 COMMENTS
July 21st, 2016 - Jack Ibbetson
Arguably sport always has been, and always will be, associated with stars. Sportspeople of incredible athletic ability make the impossible appear effortless, creating moments of magic that give fans the chance to utter the phrase “I was there” [...]
Communications - Tennis - 0 COMMENTS
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