RBS

Synergy has been the lead agency for RBS on the RBS 6 Nations Championship since the sponsorship began in 2003. We advise RBS on the sponsorship strategy, and create the key elements of the activation programme, including: social media content for the 1 million-plus RBS rugby community across the RBS 6 Nations, RBS and NatWest Rrugby Facebook and Twitter pages; the RBS 6 Nations PR programme, including the Championship's global media launch in January, the Championship press office, news stories, player and ambassador media interviews, and the annual international RBS 6 Nations Trophy Tour; RBS match day activity during the Championship, including broadcast media liaison, customer rewards, trophy presentations, branded media interviews and stadium branding; and RugbyForce, the grassroots rugby club initiative we created, which we deliver with NatWest and the Royal Bank of Scotland in England, Scotland and Wales.

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CASE STUDIES