Synergy was appointed by Canterbury in 2014 to create and deliver integrated campaigns across their range of products. Our role includes development and evolution of the brand proposition ‘Committed to the Game’, campaigns for their licensed teams (including England and Ireland) and their training, boots and lifestyle products. Our remit has been expanded to include the British & Irish Lions tour to New Zealand in 2017 for which Canterbury is the Official Apparel Partner.

Highlights include launching the England Rugby World Cup shirt at 15,000ft, breaking all sales records for an England rugby shirt, and creating a digital community of the most committed fans in rugby.