Synergy was appointed by BMW in 2010 to create and deliver its London 2012 Olympic Games partnership. Our role has subsequently evolved across the BMW brand partnership and sponsorship portfolio and includes strategy, content creation, digital, events and PR.

Our work for BMW includes the multi award-winning London 2012 ‘Golden BMW’ campaign, the ‘Mini MINIs’ that became one of the global marketing stories of London 2012, the 2014 Drive Your Team’ campaign which re-imagined Ryder Cup sponsorship for the connected era, and the ‘BMW Sweet Chariots’ which have become an England Rugby fans’ favourite at Twickenham.