For many of Britain’s sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the pinnacle of their career – not only for the event’s history and tradition, the privilege of playing in the famous auditorium and the ranking points on offer, but also the financial reward (£250,000 to be exact) that now comes with lifting the trophy. Thanks to the leadership and entrepreneurial nous of World Snooker chairman and Matchroom Sport chief executive Barry Hearn, the financial boundaries in the sport have been stretched significantly over the past few years and the best players in the world are finally being suitably rewarded for their skill, professionalism and hard work.

Whether you are a snooker fan or an occasional viewer, it would have been difficult to ignore the past seventeen days of action at The Crucible Theatre. The tournament was certainly not short of talking points given the emergence of new characters like Dechawat Poomjaeng, complaints about player burnout, static shocks and the fairytale return of the ‘golden boy’ of snooker, Ronnie O’Sullivan.

Behind the scenes, the Synergy team were hard at work delivering the PR activity to amplify Betfair’s sponsorship of the World Championship. As Barry Hearn continues to raise the financial stakes, Synergy tapped into the snooker psyche to develop the ‘Betfair Golden Cue’. Inspired by the players’ James Bond-style attire, Betfair gave snooker’s biggest stars the chance to become the first ‘Man with the Golden Cue’. This unique prize and a £10,000 cheque were on offer for the highest individual break during the tournament.

Given that a golden cue is not something you’d be able to find down your local Argos, we were indebted to John Parris, founder of Parris Cues, for undertaking the painstaking process of coating the cue in 23 carat gold leaf and producing such a high-quality cue. Designed to add some extra sparkle (or as Ronnie would say, “pizzazz”) to snooker’s flagship event, the Betfair Golden Cue took pride of place on set and became part of the conversation throughout the tournament, with BBC’s Hazel Irvine  making regular references to it. In the first week, there were two early contenders for the prize with Ricky Walden’s impressive break of 140 quickly followed by a 142 break from the flamboyant Judd Trump.

As the high breaks continued, Twitter came to life with speculation from fans and snooker bloggers alike on who would win the Betfair Golden Cue. The cue itself became an object of mystery throughout the tournament, with speculation over its origin and manufacture maintaining the social media conversation. Consequently, Synergy placed another order with Parris Cues for a cue to give away on Betfair’s social channels, giving the lucky winner the chance to get their own gold-leafed memento from the tournament. At the time of writing, the social media giveaway has proved to be Betfair’s most successful yet, across all sports.

As title sponsors, Betfair offered a market on the Golden Cue winner, giving punters the chance to place early bets on pre-tournament high-break favourites with O’Sullivan available at 8/1, Judd Trump at 9/1 and Mark Williams at 12/1. Despite the strong early showings from Ricky Walden and Judd Trump, neither could prevent the explosive Australian, Neil Robertson, from stealing the prize. Indeed, despite quality cue play on show throughout the tournament (in total 55 century breaks were recorded), no one could surpass Robertson’s break of 143.

Although the tournament did not see a magical 147 break, snooker fans were still treated to a masterclass from O’Sullivan, who performed at his mercurial best to claim a fifth World Championship title. Indeed, the Betfair Golden Cue may have gone to Robertson but there’s no doubt that the Betfair World Champion, the ‘Rocket’ Ronnie O’Sullivan, remains snooker’s ‘golden boy’.

By Lewis Davey on May 10th, 2013

Tags: Betfair, Brand marketing, Communications, Default, Media, PR, Social Media, Sponsorship, Sponsorship Activation, Sport, Synergy

No comments

For as long as advertising has existed, leading practitioners have highlighted the importance of brand storytelling. Explaining where a brand has come from and why it exists is fundamental in emotionally connecting with a consumer. But what happens when a brand leaves the mood-rooms and storyboards of advertising and enters the world of sponsorship? A world where individual ambassadors carry the responsibility of a brand on their very human shoulders.

Lance Armstrong made one statement in his interview with Oprah Winfrey that epitomises the problem:

“This story was so perfect for so long. And I mean that, as I try to take myself out of the situation and I look at it. You overcome the disease, you win the Tour de France seven times. You have a happy marriage, you have children. I mean, it’s just this mythic perfect story, and it wasn’t true.”

Nike told this story like an advertiser would and they did it extremely well. The problem is, as we now know, they were selling an advertising concept, and one that a single individual couldn’t hope to live up to. Armstrong is not alone. Time and again athletes are put on pedestals which are, in truth, tight-ropes. Global superstars will always slip if they’re sold as something they’re not.

The alternative is to sell the stories of who people truly are. To continue the Nike example, the emergence of Andre Agassi in the ’90s as a Generation X ambassador was an opportunity for Nike to tell a real story about a real person who stood for the very same things Nike did at the time. Interestingly, when Agassi revealed he had taken shockingly illegal drugs during his playing career, there was a surprisingly repressed response from media and fans. People loved Agassi even more for the mistakes he made throughout his career and the person he became because of it. It’s a genuine story, not a marketing concept, and as a result the truth could never ‘come out’.

It’s easy to take two of the most famous sponsorship cases in the last 25 years and pin them at either ends of a spectrum of right and wrong, but there are lessons to be learnt. At Synergy we talk about the importance of ‘Authenticity’ in sponsorship. It is the first step of our Social Era ABCDE model, and this is a key example of why it is so vital.

Consumers have a desperate thirst to discover the often layered centre of their sporting heroes, not just the shining exterior we see in ghost-written autobiographies. Brands that can root their own story to that of an ambassador have much less to lose than those that become attached to a polished veneer.

All of which brings us to Tiger Woods – another Nike athlete with a perfect story that unravelled spectacularly. The major difference between Lance and Tiger being that whilst doping revelations have utterly compromised Armstrong’s performance credibility, it is sporting prowess alone that has brought about Woods’s redemption.

Perhaps this has helped Nike discover the real truth about sporting ambassadors: maybe, for a performance brand like them, the story doesn’t matter at all.

By Matt Readman on April 4th, 2013

Tags: Advertising, Brand marketing, Celebrity, Content, Golf, Lance Armstrong, Public relations, Sponsorship, Sponsorship consultancy, Tiger Woods

No comments

Not only does a rugby sponsorship on the scale of the RBS 6 Nations offer a platform to engage with customers, rugby fans and staff, it also provides an opportunity to give back to communities and customers. Rugby clubs are often at the heart of so many communities where they operate, and RBS is committed to helping them prosper.

This year, RugbyForce has been developed with an enhanced partnership with the home nation unions, and is delivered by the bank’s retail divisions in each country.  Stuart Lancaster was there to help us launch NatWest RugbyForce at Millwall RFC recently in January, which has pledged to help nearly half of English community rugby clubs become stronger businesses over the next five years.

Synergy designed and delivered a launch event at the local London rugby club to maximise awareness of the programme in national press, and ensure the transition from RBS to NatWest RugbyForce in England was a smooth one. This year, instead of RugbyForce focusing purely on sprucing up your rugby club and giving club facilities an overhaul, the programme will provide advice and support to clubs to ensure business longevity. To this end, NatWest will now deliver RugbyForce in England and will link clubs to their local branches.

We had a huge turn out from the national and regional London sports desks, including The Evening Standard, the guardian, Daily Mirror, Daily Mail, the BBC, Sky Sports News and ITN, as well as securing two exclusive interviews with The Daily Telegraph and City A.M. The day was a fantastic opportunity to promote the NatWest RugbyForce Weekend in June and showcase the work RBS is doing in its communities. From 80 people working together at their local rugby clubs, to eight million fans watching a RBS 6 Nations match on television, RBS is working hard to making Rugby stronger at every level.

By Charlie Smith on January 31st, 2013

Tags: Default

No comments

What better way to spend St Patrick’s Day than watching England v Ireland at Twickenham with a pint of GUINNESS in hand? Well the rugby mad GUINNESS team here at Synergy certainly can’t think of one! So after another busy RBS 6 Nations tournament, it’s time to look back on our highlights from the GUINNESS Made of More campaign.

It all started back in January when a refreshed team of ambassadors were chosen to bring to life the new GUINNESS Made of More brand positioning.  The four ambassadors were picked to support the brand’s partnership as ‘Official Beer of The RBS 6 Nations’, as well as Official Partners of the home unions, England, Ireland, Scotland and Wales. The new (and one not so new) faces included Scotland’s Sean Lamont, England full back Ben Foden, Wales centre Jamie Roberts and Jamie Heaslip of Ireland who were all contracted to spearhead an integrated below-the-line campaign for the brand.

Working as part of a cross agency team with Ireland’s WHPR and Cybercom, Synergy co-ordinated the two day launch which included content filming, photography and media interviews. To really get rugby fans across all four home nations roused ahead of the tournament the Cybercom team created a spine tingling video featuring the ambassadors, which has since had over 100,000 views.

Synergy contracted the photographer, Hamish Brown, to create a selection of images that inextricably showed the players’ dynamism and power, also demonstrating that like the GUINNESS product, the brand’s ambassadors are made of something a little bit extra. Whether this is Ben Foden’s lightening fast feet or Jamie Roberts’ powerful charges through the midfield, we wanted to capture each of the ambassador’s individual traits which proves they are made of more.

The Synergy PR team secured national and regional coverage in England, Wales and Scotland across a range of sectors including sport and lifestyle press, online, radio and broadcast, with WHPR generating some great coverage in Ireland.

One of the key objectives of this campaign was to drive international rugby fans to the GUINNESS Facebook pages, and encourage a deeper brand engagement through the ambassadors providing a steady stream of exclusive content from inside their camps. The cross agency team also developed a unique competition for fans from each nation to win the chance to play alongside their hero in the GUINNESS Rugby Challenge at the end of the tournament. More on that later…

Throughout the campaign Synergy activated player and coach appearances including interviews with Wales front row Gethin Jenkins, Scott Lawson and Chris Cusiter of Scotland, as well as England (then interim) coaches Stuart Lancaster and Andy Farrell.

Throughout the championship, GUINNESS ran an off-trade competition whereby one lucky GUINNESS customer could win the chance to have an England legend come to their home and watch the England v Ireland match with their mates, whilst toasting St Patrick’s Day with a few pints of the black stuff! Former England star Andrew Sheridan stepped up to plate, and for our lucky winner Keith Roberts and his friends it was a completely unforgettable day.

Andy’s insight and running commentary throughout the game proved perfect considering the game was so forward driven, with the big man himself proclaiming that “all that passing nonsense is for wimps!” All in all, it was certainly an they will tell their friends about every time they have a pint of GUINNESS at the local pub.

After seven weeks of rugby the final weekend saw Wales aiming for a Grand Slam in Cardiff, but the final curtain was to fall at a sold out Twickenham on St Patrick’s Day, with GUINNESS there to join in with the craic. Thanks to the RFU, the GUINNESS St Patrick’s Day video was shown to over 80,000 England and Ireland fans live at Twickenham, in addition to over 1,000 GUINNESS hats given away to fans in the West Car Park.  All of which added up to the GUINNESS bar have its busiest day at the rugby ever!

With Paddy’s Day behind us, the Synergy team rounded off this year’s RBS 6 Nations with the GUINNESS Rugby Challenge. Winners, plus two friends, were invited to Twickenham Stoop to play rugby alongside our ambassadors, minus Sean Lamont who was gallantly replaced by Scotland’s Jon Barclay. The warm up was taken by England forwards coach, Graham Rowntree and fitness coach Calvin Morris who later went on to referee the touch rugby competition.

By Synergy on March 27th, 2012

Tags: Alcohol, Default, Event management consultants, Guinness, PR, Public relations, RBS 6 Nations, Rugby, Sponsorship, Sport, Synergy, Synopsis, Viral Marketing, YouTube

No comments

Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand’s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital and PR targeting international rugby fans.

The ambassadors featured in print ads showing them flying the GUINNESS flag and giving their all for their country, in doing so proving that they themselves are made of more. Point-of-sale creative was rolled out in pubs and supermarkets across the country offering fans the chance to win tickets to the RBS 6 Nations (of which GUINNESS are Official Beer Partner).

Synergy secured national and regional press, broadcast and online coverage across England, Scotland and Wales through interviews with the players. Dynamic action shots of the players accompanied the interviews linking their national flag with the flag featuring in the TV ad campaign and reinforcing the brand’s support of the home nations.

To get fans closer to the action, we sponsored the Lewis Moody app to deliver an exclusive blog. GUINNESS fans who left messages of support for both Lewis and Lee on the brands Facebook page had the chance to receive personalised messages back from the players.

For those fans that haven’t been able to follow their team out to New Zealand, our man “Hutch” has been supplying a weekly video diary of his travels and meeting the home nations’ supporters.

To engage fans offline we took England pace man Ugo Monye to Asda in Gloucester to meet fans and staff at the supermarket, allowing them to have their photo taken with the rugby star and take part in the GUINNESS Rugby Reflex game.

Finally, the campaign’s TV ad, directed by Oscar winner Tom Hooper and produced by ad agency AMV, sees our intrepid hero overcome an army to prove that he and his team are made of more. Check it out below.

By Caroline Ayling on October 13th, 2011

Tags: Advertising, Alcohol, Facebook, Food & Drink, Guinness, PR, Public relations, RBS 6 Nations, Rugby, Synergy, YouTube

No comments

Here at Synergy towers we’re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients’ target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach volleyball tournament at Horse Guards Parade - an event with high media and consumer interest that would engage the brand’s target audience and deliver a tactical campaign within budget.

Further to a recent Ofcom report highlighting that one third of British adults now owns a smart phone, Betfair developed a concept to promote their mobile offering.

Synergy negotiated a deal with Team Mullin-Dampney, the number one British beach volleyball duo, to position Quick Response technology, known as QR codes, on the players’ kit. When photographed, the QR code would drive people to  Betfair’s free-bet and registration page.

Given the limited space available on a beach volleyball kit, the signature ‘hands on knees’ stance, and likely viewpoint of media and spectator cameras, the QR codes were placed on the players’ bikini bottoms to maximise exposure, whilst their arm bands carried the Betfair Mobile logo.

Working with Betfair’s consumer PR agency and new members of the Engine family - Mischief - we held a photoshoot with Shauna Mullin and Zara Dampney and distributed the images before the test event on 9^th August.

Capturing the imagination of both the front and back pages the story featured in four national newspapers (Daily Mirror, Daily Express, Daily Star and Daily Record), two regional titles (Metro and The Evening Standard) and seven national online sites as well as over 200 online outlets, thousands of tweets and in the international media.

By Caroline Ayling on September 1st, 2011

Tags: Advertising, Ambush campaign, Beach Volleyball, Brand marketing, London 2012, Mobile, Olympics, PR, Product placement, Public relations, Sponsorship, Sport, Synergy, Team GB

No comments

It’s been a bit quiet on the PR front over the last few weeks, our daily paper reading session was lacking the using scattering of brilliant brand PR. Last week, however, saw a storm of PR stories rage through the pages of the national newspapers. Chosing our favourites was tricky,  but as always, there can only be a few who make the select cut…

HMS Flake 99 – the floating ice cream van

Unsurprisingly, floating objects and the Thames tend to frequent PR brain storms, but it’s not very often you see a brand pull off the amphibious vehicle stunt. This week Cadbury ice cream maker Fredericks celebrated National Ice Cream Week by launching HMS Flake 99, the world’s first floating ice cream van. Bingo.

In its simplest form, the team took an old van, made it river worthy and got some snaps of it cruising down the river by iconic landmarks. However, the PR team behind this stunt made sure HMS Flake 999 wasn’t just a one trick pony, showing the devil is in the detail:

-          Link to a calendar hook – check

-          Comedian captain – check

-          ‘We are sailing’ cruising music – check

-          A UK wide waterways tour planned – check

Britain’s NEXT top model

The annual Next search for a model competition normally flies under our radar, not because team Synergy wouldn’t have a shot (good looking bunch that we are), but the competition isn’t exactly groundbreaking. This year, however the power of social media has helped to create a storm online, helping the competition make the pages of our national press. The reason for said storm? Unassuming computing science graduate Roland Bunce. 24 year old Roland is currently leading the competition in the N0.1 position despite not being what you would call ‘classic model material.’ He’s also divided public opinion. In one camp, the great British public have got behind Roland in their droves, unsurprisingly he already has a Facebook page decided to helping him win the competition. Whilst in the other camp, angry parents on the Next Facebook page rant that their little darling isn’t being given a fair chance *stomps shoes.*

The coverage will do the competition no harm, in fact the public vote only whittles hopefuls down to the last 250. So despite protests from some consumers, Roland being in the No.1 spot is not indicative of the final result. If you fancy keeping Roland in the No.1 spot (for the time being) you can vote here.

Bootylicious

Our final story nods towards the nation’s current fascination with Pippa Middleton’s bottom (me included). London boutique gym GYMBOX have reacted quickly to the column inches P-Middy’s booty has been receiving and has launched the Yummy Bummy workout, a series of classes that will help you get the bottom you desire. Gym goers can select a class dependent on the bottom they are hoping to achieve: perfect Pippa Middleton, bootylicious Beyonce, curvy Kim Kardashian, or queen of the sparkly gold hotpants, Kylie Minogue.

Simple, smart PR and a great way for GYMBOX to stand out from the likes or Virgin and Fitness First, who normally steal the headlines. I’ll be first in queue, most probably wearing the Reebok EasyTones that promised me Kelly Brooks’s derrière. Oh.

By Jennifer Mitton on June 9th, 2011

Tags: PR, Public relations, Synergy Papers

No comments

This week’s top PR picks from the team could be categorised as the good, the bad and the ugly.

The Good

As the great British press reveal their first bikini-clad babes splashing on Brighton beach shots of the summer and all our thoughts turn to hitting the beach this weekend (yes it is going to be sunny on a Saturday!), Trip Advisor capitalised on the warm weather by releasing a survey on Europe’s top beaches. We may not be able to compete with Cyprus, Turkey and Greece for the top spots, but the Cornish seaside town of St Ives came sixth in the poll above any of the Spanish entries. And it’s not just a pretty beach. For those summer days when the British summertime can let you down there is Tate St Ives and the Barbara Hepworth museum to visit. Bravo St Ives for maximising on Trip Advisor’s timely survey – now get planning your summer hols!

The Bad (or just naughty!)

The old adage of any publicity is good publicity is not something we at Synergy necessarily believe in, but I can only imagine that the PR team at Jack Wills will be secretly smiling that they got a little wrist slap by the Advertising Standards Authority this week. The ASA decided to censor images from the Spring Term catalogue on the grounds of the brand’s target audience being under 18 years old. Semi-nude girls are not normally found on the broadsheet pages of the Daily Telegraph but this story got a good spread for the preppy clothing brand.

The Ugly

I suspect that many of you will think this should have gone in the former category – the headline writers of the red tops certainly did! So, who’s bad? Mohammed Al Fayed revealed his new Michael Jackson statue outside of Craven Cottage and boy did it cause a stir! Whether you love it (I bet there are some die hard Jacko fans out there that do) or hate it (pretty much everyone else), it certainly raised the profile of Fulham FC and Mr Al Fayed this week.

…until next week!

By Caroline Ayling on April 8th, 2011

Tags: Advertising, Brand marketing, PR, Public relations, Synergy Papers

No comments

As a long standing fan of all things The Apprentice-related, you can imagine my joy at this week’s return of the hit BBC show, now in its sixth series.  And last night’s episode ‘Bangers’, watched by nearly 7 million viewers, didn’t disappoint. Another motley crew of egotistical fools forced together, last night to make and sell sausages, jostling competitively to be picked by ‘Suralan’ (sorry Lord Sugar these days) for their next stab at employment.

Better still, the boys’ team chose to call themselves Synergy. Good name, rings a bell.

Which is why at Synergy Towers, we’ve decided to get behind the show by offering the last remaining member of the show’s Team Synergy a much sought-after internship here.

We may be offering considerably less than the six figure starting salary the show’s winner will take home but the lucky candidate will get to work on a series of sponsorship related tasks (none of which will involve sausages) for a selection of our international clients which include the likes of Betfair, BMW, Pernod Ricard, Coca-Cola and Diageo.

I think our CEO Tim Crow sums it all up rather nicely, “After seeing last night’s episode, supporting Team Synergy was an obvious thing for us to do. We’re looking to give this year’s ‘Pantsman’ the opportunity to get their teeth into the world of sponsorship. No job interviews from hell. No boardroom showdowns. And hopefully not all of the candidates will turn out to be self-delusional idiots by the end of the show. Who knows – they may even prefer it to working for Lord Sugar!”

Next week’s episode is all about designing and creating a brand new beach accessory. Let’s hope Team Synergy does a little better than last night or I fear 21 year old Stuart ‘The Brand’ Baggs could find himself back in the boardroom.

Which frankly might be no bad thing for us here at Synergy.

By Synergy on October 7th, 2010

Tags: Advertising, Public relations, Sponsorship, Synergy, Television, Television audiences

No comments

Never realised I was such a fan of the common cephalopod mollusc before this week. Turns out I, like half the population and every red-top news editor in the land, love a good octopus – especially one with psychic powers. If there’s one nimble-legged genius seizing all the headlines this week, it ain’t the expected superstars (sic) we might all have predicted in the run-up to this year’s tournament. Not Wayne Rooney (currently sunning it up with Coleen in Barbados), Frank Ribery (dissolved mid-mutiny with the rest of the French team) or Gilardino (you’re only as good as your last World Cup win Alberto).

Nope, clearly our powers of prediction are not world-beating.

Unlike Paul. Paul the Psychic Octopus. The German star who has correctly predicted the outcome of all six of Germany’s World Cup matches. This morning, during a live television broadcast, Paul predicted Germany would beat Uruguay in tomorrow’s third place play-off match - his seventh prediction of the tournament. And more importantly for those who live in Spain and the Netherlands, Paul has plumped for Spain, the pre-tournament favourites, to lift the World Cup on Sunday evening. Viva España.

Eight arms. Eight predictions. Coincidence? I think not. Paul is good, damn good for a suckered seer, and given the level of attention on him right now, I imagine he’s praying to the bottom of his mussel filled tank that his powers haven’t deserted him at this crucial stage of the tournament.

Paul is definitely ‘da man’, albeit a hard beaked, blue blooded, eight-armed one (technically six arms and two legs but who really cares?), and even better news for us English folk – embarrassed by our team’s recent knock-out 4-1 defeat to Germany – is learning that Paul is not actually German at all. He was born in Weymouth, back in 2006, where he was apparently much more shy on the predicting front. Paul joins other fellow famous Weymoutharians such as painter Sir James Thornhill (big in the 1600s), Strictly Come Dancing’s Karen Hardy and…urmmmm…not all that many other people it turns out.

So that’s two genuine English stars who have emerged late in the day in South Africa’s World Cup:

1. Paul

2. And Yorkshire’s very own Howard Webb who will referee Sunday’s Final; the first Englishman to referee a World Cup Final since Jack Taylor in 1974. Interestingly Holland lost that game 2-1 to West Germany (the signs are not looking all that good for the Dutchies).

Our much-hyped Premiership players may have failed lamentably to emulate the heroes of 1966 but all is clearly not lost.

Paul now resides in Germany’s Oberhausen’s Sea Life Aquarium whom I applaud for their quite brilliant PR campaign. Paul has put the city of Oberhausen (twinned with Middlesbrough) on the map which, as well as the aquarium, also boasts Germany’s biggest shopping centre and Europe’s largest disc-type gasometer.  Yep.

Back to Paul. The Times of India reports, “He has eight legs but has never kicked a ball. That, however, hasn’t stopped Paul the octopus from becoming the world’s finest football forecaster.” Spain’s celebrity chef José Andrés has taken octopus off the menu at all of his restaurants until further notice. Brilliant, it’s not just me who loves the little fella. He has well over 70,000 fans on his official Facebook page. He has become an online phenomenon and one of the most talked about topics on the web. The phrases “Paul the Octopus” and “Pulpo”, the Spanish word for octopus, are both currently in the top 10 global trends on Twitter.

However, celebrity fame has come at a price. Paul has made enemies along the way as a result of his predictions and is now enduring death threats on an hourly basis. Most recently he has become the target of bitter Argentinian fans, angry that he predicted their footballing demise, who have been sending seafood recipes to his aquarium. The Spanish government is reportedly ready to step in with Spain’s Prime Minister, Jose Luis Rodriguez stating “I am thinking of sending him a protection team“. Too right. Spain’s World Cup success may depend on it.

Will Paul be right for the eighth time? Are his days really numbered? Roll on Sunday night’s big showdown to find out…

By Synergy on July 9th, 2010

Tags: Football, Public relations, Television, World Cup

2 comments